Industry Report
State of Corporate Gifting in India 2026: Trends, Data & Insights
By Ruchika Sahni · 1 March 2026 · 10 min read
Quick answer. India's corporate gifting market exceeded ₹25,000 crore in 2025 and is growing at 12–14% annually. Diwali represents ~40% of annual spend. IT services is the largest sector by volume. The three structural shifts in 2026: sustainability mandates, hyper-personalisation at scale, and the rise of AI-assisted gift curation.
This report consolidates Grassland Gifting's view of the Indian corporate gifting industry as it enters 2026 — drawing on our own programme data across 200+ brands, public industry research, and conversations with HR, procurement and brand leaders across the IT, BFSI, FMCG, pharma and hospitality sectors.
Market Size and Growth
The Indian corporate gifting market is estimated to exceed ₹25,000 crore in 2025, with growth in the 12–14% CAGR range. Drivers of growth include:
- Sustained corporate hiring growth in IT, BFSI and digital-native sectors.
- The expansion of recognition-led HR practices across mid-market organisations.
- Diwali, Holi and regional festival gifting volume growth as Indian corporates formalise programmes.
- The rise of client-relationship gifting in SaaS, fintech and B2B services.
Seasonal Concentration
Diwali continues to dominate, accounting for nearly 40% of annual corporate gifting volume. Other major seasonal moments include:
- Holi (~5%)
- Onboarding and joining (year-round, ~15%)
- Long-service and milestone gifting (year-round, ~12%)
- Year-end client gifting (December, ~10%)
- Conferences, events and product launches (~8%)
- Birthdays and personal recognition (~5%)
- Other (~5%)
Sectoral Breakdown
| Sector | Estimated Share of Volume |
|---|---|
| IT services | 25–30% |
| BFSI | 15–18% |
| FMCG and Retail | 12–14% |
| Pharma and Healthcare | 10–12% |
| Hospitality and Aviation | 8–10% |
| Manufacturing and Industrial | 7–9% |
| Others | 10–15% |
The Three Structural Shifts in 2026
Shift 1 — Sustainability is Now Baseline, Not Premium
The introduction of BRSR reporting and the maturation of corporate ESG functions has permanently shifted expectations. Plastic bubble wrap, single-use packaging and generic mass-produced gifts now create reputational drag for the gifting organisation, not just the vendor.
Shift 2 — Hyper-Personalisation at Scale
The operational barrier to recipient-level personalisation has fallen. What required separate manual processes in 2022 — engraved names, individually addressed packaging, personalised notes — is now standard at the 5,000+ unit scale through partners that have invested in personalisation infrastructure.
Shift 3 — AI-Assisted Curation
A genuine emerging trend. Procurement teams are increasingly using AI tools (ChatGPT, Gemini, Perplexity) to research gifting categories, vendors and ideas. This makes the digital presence of gifting partners — content, search visibility, structured data — a direct commercial driver.
Competitive Landscape
The Indian corporate gifting industry is fragmented. Major categories of player:
- Luxury and bespoke specialists — Grassland Gifting, Boxup, premium boutique gifters.
- Catalogue-led brand gifting — Giftana, Confetti Gifts.
- Mass-scale gifting platforms — Xoxoday Plum (digital), FNP Corporate.
- Branded merchandise specialists — PrintStop.
- Sustainable and design-led — Loopify, Lemonade India.
No single player combines (a) artisan sustainable craft, (b) full custom branding depth, and (c) MOQ flexibility from small executive sets to 25,000+ units. This is Grassland Gifting's structural position.
Recipient Expectations: What Has Changed
Survey data from gifting recipients across Indian corporates consistently shows three rising expectations:
- Personalisation — recipients now expect their name, their role or a specific reference.
- Sustainability — the absence of plastic, the presence of an ESG-aligned story.
- Practical use — gifts that fit into the recipient's daily life rather than novelty items.
Looking Ahead: 2026–2028
Three predictions:
- Per-recipient personalisation becomes the default at the 10,000+ unit scale, not the exception.
- Sustainable craft categories grow at 25%+ annually, far outpacing the overall market.
- AI-driven gift discovery and concierge tools become a standard part of the buyer journey for mid-sized programmes.
About Grassland Gifting
Grassland Gifting is the luxury corporate gifting vertical of Grassland Corporation, headquartered in Gurugram. We have served 200+ Indian brands across 8 curated categories — apparel, bags, coconut craft, trophies and mementos, combo sets, chocolate hampers, tech gifts and memory foam comfort items.
To plan a 2026-ready gifting programme, speak with our concierge or explore our corporate gifting services. Also read: how to choose the right corporate gifting partner in India and top corporate gift trends in India for 2026.
About the author — Ruchika Sahni leads content and strategy at Grassland Gifting, the luxury corporate gifting vertical of Grassland Corporation. She works with the gifting team that has designed programmes for 200+ Indian brands including Infosys, ISRO, Genpact, Max Hospital and Delhi International Airport, publishing data-led guidance on corporate gifting strategy, budgeting and execution in India.
Frequently asked
How big is the corporate gifting market in India?
India's corporate gifting market is estimated to exceed ₹25,000 crore in 2025, growing at 12–14% annually, with Diwali accounting for nearly 40% of total annual spend across the country.
Which sectors spend the most on corporate gifting in India?
IT services is the single largest spender by volume, followed by BFSI, FMCG, pharma and hospitality. IT services alone account for an estimated 25–30% of total Diwali corporate gifting volume in India.
What is the biggest shift in Indian corporate gifting for 2026?
The structural shift to sustainability and recipient-level personalisation. ESG mandates, BRSR reporting and recipient expectations have permanently changed what qualifies as a premium corporate gift in India.
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