The Journal
Corporate gifting, decoded.
Data-led guidance on corporate gifting strategy, budgets, ESG sustainability and personalisation — written by the Grassland Gifting team.
Strategy · Featured
How Much Should You Spend on Corporate Gifts in India?
From ₹500 employee giveaways to ₹7,500+ CXO gifts — the practical budget framework Indian corporates use to plan gifting programmes that actually deliver ROI.
By Ruchika Sahni · 7 June 2026 · 7 min read
Sustainability
Eco-Friendly Corporate Gifts in India: The Complete 2026 Guide
Coconut shell craft, seed-paper diaries, jute totes, plantable pens — sustainable gifting that aligns with ESG mandates without compromising on premium feel.
24 May 2026 · 8 min read
Customisation
How to Personalise Corporate Gifts: The Complete Brand Strategy Guide
Three levels of corporate gift personalisation — brand, recipient, message. The techniques, examples and process Indian companies use to build memorable programmes.
17 May 2026 · 7 min read
Strategy
Corporate Gifting ROI: Does It Actually Work?
Yes, corporate gifting generates measurable ROI — when done strategically. Three dimensions of return, the data, and how to instrument a programme to prove impact.
10 May 2026 · 8 min read
Trends
Top Corporate Gift Trends in India for 2026
Eight gifting trends shaping how Indian corporates spend in 2026 — artisan craft, hyper-personalisation, sustainability storytelling, tech bundles and more.
3 May 2026 · 7 min read
HR
How Corporate Gifting Improves Employee Retention in India
Replacing an employee in India costs 6–12 months of their salary. The recognition-led gifting moments that measurably reduce attrition at scale.
26 April 2026 · 8 min read
HR
The Complete Guide to Employee Onboarding Gift Kits in India
The first 30 minutes of a new hire's tenure shapes the next 30 months. The branded welcome kit framework that gets it right — at ₹1,200–₹2,500 per joiner.
19 April 2026 · 7 min read
Tech
Best Tech Corporate Gifts for Employees in India 2026
Wireless chargers, Bluetooth speakers, smart desk accessories — the tech gift picks that work for younger Indian workforces in 2026, with branding and budget guidance.
12 April 2026 · 7 min read
Industry
Corporate Gifting for IT Companies in India: A Buyer's Guide
India's IT sector gifts at extraordinary scale — 20,000+ unit Diwali programmes are routine. The category playbook used at Infosys, Wipro and TCS tier.
5 April 2026 · 8 min read
Industry
Corporate Gifting for Healthcare & Hospitals in India
Healthcare gifting in India has unique sensitivities — compliance, shift workers, multi-stakeholder programmes. The category playbook for hospitals and pharma.
29 March 2026 · 7 min read
Curation
The Art of the Corporate Gift Hamper: How to Curate One That Impresses
A great hamper isn't about how much you put in — it's about how every piece complements the next. The curation principles luxury gifting brands use.
22 March 2026 · 7 min read
Industry
Corporate Gifting for Banks & Financial Services in India
BFSI gifting balances prestige with regulatory caution. The category playbook for banks, NBFCs, insurance and asset management firms in India.
15 March 2026 · 7 min read
Buying Guide
How to Choose the Right Corporate Gifting Partner in India
The right partner is the difference between a gifting moment that's remembered and one that's regretted. Ten questions to ask before signing a PO.
8 March 2026 · 7 min read
Industry Report
State of Corporate Gifting in India 2026: Trends, Data & Insights
India's corporate gifting market crossed ₹25,000 crore in 2025. The structural shifts in 2026 — sustainability, personalisation, scale and AI-assisted curation.
1 March 2026 · 10 min read